Conversational marketing is a way of chatting with your customers to understand their needs and offer them products and services they are looking for. While most marketing is passive display of information to customers, then conversational marketing implies that there is a conversation between the customer and the brand. Essentially you want to engage in a dialogue with a customer to learn about what they are looking for and to offer them a solution.
The following examples are considered as conversational marketing:
The main reason to use conversational marketing is because customers have specific questions about your products and services. Providing them an easy way of asking questions (e.g. in live chat or submitting a form) and giving them an answer in real-time or within a few hours creates trust. So what you get is a satisfied customer confident enough to purchase your products.
We went through dozens of software providers and put together a list of the top conversational marketing software tools on the market today.
AlphaChat is a conversational marketing software platform allowing companies to build Conversational AI bots for their website. Aside from Natural Language Understanding, the AI is capable of authenticating users with deep automations for online customer service and sales.
Top Features:
What’s special about this tool: Powerful tool with no-code interface for anyone to build conversational marketing flows. Launch an AI-based virtual agent in minutes. API available for advanced users with deep insight into bot content and AI suggestions on how to improve the Conversational AI. SLA and Alpha Operating System with custom code available for enterprise chatbots.
Pricing: 10-day free trial. Paid plans from €399/month.
Mindsay is a conversational marketing automation tool which gives Software as a Service companies the possibility to build and train chatbots.
Top Features:
What’s special about this tool: With Mindsay it is possible to train the virtual assistant in multiple languages, connect to third party tools and analyze interactions.
Pricing: Pricing available on request.
Ebi is a Conversational AI based marketing platform for building chatbots. It uses IBM Watson machine learning models.
Top Features:
What’s special about this tool: Ebi offers custom virtual assistant development projects to build an MVP in 30 days.
Pricing: Price available on request.
E-bot7 provides tools for building conversational marketing bots for customer-facing conversation automation.
Top Features:
What’s special about this tool: E-bot7 uses routing for transferring customers from the chatbot to human agents when escalated.
Pricing: Paid plans price available on request.
Activechat is a platform for customer interaction automation for subscription business through building smart AI chatbots that are bundled with a live chat tool and a conversational intelligence module.
Top Features:
What’s special about this tool: Activechat gives a tool for training the chatbots and connects them to built-in live chat.
Pricing: Prices from $33/agent/month with extra agents $299/year.
Solvvy is a chatbot and automation platform for building no-code workflows. Suits for subscription based businesses in their customer support automation.
Top Features:
What’s special about this tool: Solvvy automates customer support with workflow builders and customer journey tools to connect to live chat.
Pricing: Pricing available on request.
GetJenny is a Conversational AI platform for building automated customer service smart chatbots.
Top Features:
What’s special about this tool: GetJenny provides customer support automation chatbots and connects with Zendesk and Salesforce.
Pricing: Paid plans price available on request.
Boost offers Conversational AI for customer support automation through its no-code conversation builder.
Top Features:
What’s special about this tool: Boost offers a machine learning based conversational AI platform for the enterprise.
Pricing: Free 10-day POC. Paid plans price available on request.
Hyro is conversational marketing software platform that analyzes conversational data to create a basis for conversational interfaces.
Top Features:
What’s special about this tool: Focus on the healthcare, government and real estate sector.
Pricing: Paid plans price available on request.
Meya is a conversational chatbot program for developing customizable virtual assistants.
Top Features:
What’s special about this tool: Meya offers its own Bot Flow Markup Language for developers in building their chatbots.
Pricing: Paid plans starting from $799/month.
Aivo is a conversational marketing and chatbots building product for omnichannel customer service automation.
Top Features:
What’s special about this tool: Aivo provides a chatbot training engine and connections to multiple platforms including Genesys, Zendesk, Zapier, Slack and Salesforce.
Pricing: Paid plans starting from $99/month + $0.15/conversation.
